Loti is an 🏷️#ai-powered company specializing in NIL (Name, Image, and Likeness) and intellectual property rights licensing and protection. Structured as a Series A startup, it provides digital security tools focused on monitoring, enforcing, and monetizing personal likeness rights across the internet. Its core offerings include continuous scanning for unauthorized use of individuals’ faces and voices, rapid removal of infringing content, and protective measures against impersonators, counterfeit goods, and deepfakes. Loti is particularly tailored for public figures and creators seeking to assert control over their digital identity, offering automated protection and contract enforcement in the evolving landscape of AI-generated content and likeness rights.

📝Brandon Bauman recently joined Loti, bringing with him significant experience from his eight years at 📝Spotify, where he last served as Associate General Counsel and Global Head of Original Content Legal. His transition to Loti signals a strategic strengthening of the company’s legal and operational foundation, particularly as the landscape for NIL/IP rights becomes increasingly complex. Having seen how digital rights and creative content can be both weaponized and protected in large media platforms, I’m intrigued to watch how Brandon’s expertise will shape Loti’s approach—especially as the company moves to set industry norms around AI-driven likeness protection.

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• 🏷️#brandon-bauman (See: 📝Brandon Bauman)