Everyday Dose is an 📝Austin, TX-based functional beverage brand founded in 2021 that sells instant mushroom coffee, matcha, and related blends. Its core product combines coffee extract with lion's mane and chaga mushrooms, collagen, and L-theanine, and is sold primarily through a direct-to-consumer subscription model alongside grocery and mass retail.
The company was founded by CEO 📝Jack Savage, who has said the product grew out of his own search for steady energy and focus after quitting prescription stimulants, and the brand pitches itself as an alternative way to enjoy coffee with fewer jitters. It belongs to a crowded mushroom-coffee category that also includes Ryze and Four Sigmatic, where brands compete largely on taste, ingredient stacks, and paid social acquisition. After building its base online, Everyday Dose expanded into physical retail, entering roughly 1,500 Target stores in late 2025 and rolling out to Sprouts and other grocery chains, while extending its line into matcha, creamer, and a Collagen+ blend.
I referred Everyday Dose to GlareSquare in the fall of 2025.