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Mythos

A cease and desist is a formal request or order directing an individual or organization to stop an alleged illegal or unauthorized activity and to refrain from resuming it in the future. Commonly used in legal, business, and intellectual property contexts, a cease and desist letter may serve as a warning prior to litigation, giving the recipient an opportunity to voluntarily comply before further legal action is pursued. The issuance of such a notice does not in itself determine the legality of the conduct in question but may prompt negotiations or corrective action. Cease and desist processes are integral to protecting rights, enforcing agreements, and maintaining boundaries in professional and personal contexts, frequently intersecting with broader themes of conflict resolution and risk management.

The cease and desist I have ever received was acquired on purpose. 📝I Realized one day that of my affiliate accounts had accumulated about $2,000 in commissions in the year since I'd worked with particular organization. I reached out with a simple, neutral email to collect and was greeted with a response that included the phrase, "we were never going to pay you anyway."

I knew that it wasn't worth it to take them to small claims court, but I had the idea to fuck with them a little bit and not-so-subtly implied that if they weren't going to honor the contract that it would be a shame if I also didn't honor the contract and, in breach of the contract, leaked their customer list to their competitors—something I had no intention to do, but I figured implying such would make the founder lose a bit of sleep. They promptly sent me a cease and desist which promptly I framed.

Fast-forward about four years later, and I had met a new friend who was very excited to have me speak at his very well regarded marketing conference. He interviewed me for his podcast in order to promote my appearance at the conference and, after it was sent to his community, I got a text from him that he wanted to talk. He started the call saying that "I was given some concerning information about you, [Mr. X] said that you are a horrible person." to which I immediately started laughing as it seemed he's just confirmed my tactic at worked. I shared my side of the story to which the conference organizer—who had known me for six weeks and Mr. X for six years—laughed and said, "I can totally see that, he's always been a bit of an asshole."

The conference organizer and I are still friends six years later.

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