Boostr is a unified ad management platform for media publishers and agencies, combining a CRM, an Order Management System (OMS), and an 🏷️#ai-powered Agent Series to automate the campaign lifecycle from deal pipeline through billing.
Founded in the early 2020s and serving 130+ media organizations, Boostr targets the publisher and media-seller side of the advertising stack — the mirror image of buyer-side platforms like 📝Scope3. Its core thesis is that media businesses are running on disconnected spreadsheets, legacy tools, and human-hours-as-infrastructure, and that a single purpose-built platform with embedded automation can collapse that fragmentation. The platform manages roughly $10B in annual ad spend and claims over 2,000 automated workflows in production.
The product has three main layers. The CRM is built specifically for media sellers — pipeline tracking, advertiser and agency spend visibility, and forecast management without the generic friction of a Salesforce implementation. The OMS handles campaign trafficking, inventory management, delivery pacing, and billing reconciliation, with a direct integration into MediaOcean Prisma that reportedly saves 12+ hours per insertion order. The Agent Series, the company's current AI push, adds role-specific automation agents for Sales (contact enrichment, deal scoring), Planning (RFP response generation, media plan creation), and Ad Ops (campaign trafficking, 75%+ task automation). Boostr explicitly frames its agents as human-in-the-loop rather than fully autonomous, which positions them as augmentation tools rather than replacement systems.
Customers include 📝BuzzFeed, 📝Vox Media, 📝Morning Brew, Fandom, 📝Axios, DraftKings, and 📝Costco.
Boostr is a useful reference point for how agentic infrastructure gets layered into legacy operational workflows in a regulated, high-stakes revenue environment — the same architectural problem I'm solving for in different domains.