Justin Smith is a 🏷️#marketing-executive and SVP of Marketing at Open World, the gaming and creator-culture marketing and research agency operating under 📝Loaded Holdings. He has more than 15 years of experience in digital marketing with a focus on growth, 📝Influencer Marketing, brand strategy, and creative innovation, and joined Open World in March 2026.

Before Open World, Smith served as Chief Commercial Officer of Stream Hatchet, a live-streaming analytics company, and spent nearly nine years at BENlabs, where as VP of Influencer Marketing Strategy & Integrations he led a team of 15+ campaign managers and, by his own account, built an influencer network that generated more than 2 billion views for clients. Earlier in his career he managed communities at 📝Electronic Arts and co-founded Salt Roads, a Salt Lake City agency. He is based in Lehi, Utah.