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Alex Ha is an 🏷️#entrepreneur, 🏷️#investor, and the Chief Executive Officer of Wear It To Heart, a women’s activewear brand known for stylish and sustainable apparel, and he has also contributed to ventures in technology, e-commerce, and startup incubation. Alex Ha began his career in software development, working with e-commerce and enterprise software startups, and later led a cloud security company in San Francisco before its acquisition. He holds an MBA from the University of California, Berkeley, and has advised more than 20 startups in sectors including e-commerce, fintech, logistics, cloud, and artificial intelligence. Since July 2018, he has served as CEO of Wear It To Heart, expanding the company’s reach through innovative designs and ethical manufacturing in Central America, where much of the workforce is female. He has also held leadership roles in fintech, where he guided a turnaround by introducing shopping and advertising products, and in consumer-to-consumer sneaker reselling, diversifying into fashion and luxury goods. Currently, he oversees retail fashion teams at Coupang, working to strengthen customer experience and broaden offerings in high-end and streetwear fashion. He is recognized for fostering team growth, contributing to accelerators, and sharing perspectives on creator investments, market trends, and evolving business models.

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