Lara Vandenberg is a New York-based 🏷️#founder and CEO of Assemble, a managed workforce platform that helps marketing organizations source, assemble, and operate senior freelance talent at scale — covering vetting, team assembly, freelance management, compliance, payroll, and Employer of Record services. The company reports a network of more than 50,000 vetted senior freelancers across 400+ marketing skill sets.

Vandenberg launched Publicist, a market network connecting brands and agencies with contract PR, communications, and creative talent, in New York in May 2020; the company now operates as Assemble, shifting from marketplace to managed workforce model. Earlier she was SVP of Marketing at Knotch and VP of Marketing & Communications at Archetypes, and she studied at UNSW. She has been named to the Forbes 30 Under 30 and B&T 30 Under 30 lists.