BBMG is an American 🏷️#creative-agency and brand-and-social-innovation consultancy that builds purpose-driven brand programs for large companies and mission-driven nonprofits. The firm is a certified B Corporation and positions itself at the intersection of strategy, design, and culture work for organizations navigating sustainability, equity, and generational shift.
Its commercial client roster has historically included Eileen Fisher, Estée Lauder, Nike, The North Face, Samsung, Target, and Walmart; its nonprofit and foundation work has included Acumen Fund, ASPCA, the Dalio Ocean Initiative, the Ford Foundation, Giffords, Planned Parenthood Federation of America, and the Rainforest Alliance. The mix reflects the agency's pitch — that the same purpose-positioning frameworks travel between for-profit consumer brands and the mission organizations they increasingly want to partner with — and places BBMG inside the broader B-Corp-adjacent agency category alongside firms like Purpose and Sustainable Brands.
Introduced to BBMG by Michael Jager.