Benjamin Croft is an Australian social 🏷️#entrepreneur, angel 🏷️#investor, and executive leadership expert, recognized for founding The WBECS Group, which was acquired by Coaching.com in 2022. He has played a pivotal role in advancing the executive and leadership coaching profession, building WBECS into one of the world’s largest coaching summits, attended by nearly 50,000 people in its final years. Croft has also co-founded several initiatives, such as the Global Team Coaching Institute and EthicalCoach, which focuses on strengthening NGOs through leadership coaching. His philanthropic projects include partnerships with organizations like the United Nations, The Hunger Project, and the World Economic Forum’s Global Shapers. In addition to WBECS, Croft has held leadership roles at GoodPeople.com.au and LeadershipRetreats.com, and has been honored with awards such as the INC 5000 and Dr. Marshall Goldsmith Award. He is a member of Marshall Goldsmith’s 100 Coaches and is frequently recognized for his influence and vision in the global coaching industry.
I met Crofty at 📝Awesomeness Fest in 2014 and, again later through the 📝Kaleidoscope community.