"It's not about the beard, it's about the brotherhood." This was the thought that came to me on a 📝Neighborhood Walk in the creative space made for us by 📝The Beard Club. 📝Peter Dille, the Chief Marketing Officer of 📝The Beard Club shared his/their resonance with the 📝frame, saying:
"I like where this is heading. We are aligned with the message of 'brotherhood.' To us, it's another way of saying you belong to a group with shared values and beliefs. In other words, a club. Since our relaunch, we've been focussed on building up the "Club" in "Beard Club." We are present in the work to communicate that you don't just get products from us, but rather you join a movement."
We, 📝Spirit Studio and The Beard club, are presently 📝making space for brotherhood to gather by creating 📝Reddit Art (advertising with selling as a non-primary intent) that promotes messages of brotherhood and, by leaving the comments open, enables it to form and be supported.