Ambit is a New Zealand–rooted conversational AI platform that builds branded AI agents organizations can deploy on their websites and other channels, using Retrieval-Augmented Generation (RAG) to answer customer questions from a company's own web pages, PDFs, and video transcripts and to guide conversations toward specific outcomes like bookings, purchases, or support resolution.
The platform pairs the RAG-based answering layer with sentiment tracking, human-handoff flows, internal-comms variants, and e-commerce integrations, and is deployed across government agencies and brands including Volkswagen and Southern Cross Travel Insurance, alongside other clients in retail, travel, finance, insurance, and professional services. Earlier in its life Ambit was positioned closer to the emotional-intelligence and manager-coaching space; the current platform has consolidated around customer-facing conversational AI as the core use case.
Originally surfaced via Greg Lok's GAN newsletter, when the company was positioned as an emotional-intelligence coaching tool that listened to managers' meeting audio to score empathy.