Objective

Masters of Irreverence was a Lifestyle Brand and the byproduct of a #inebriated-idea that was created as a living experiment in Experiential Ecommerce; the practice of utilizing an entertaining online shopping experience to drive engagement, conversion, and sharing—even for non-customers.

The store leverages Shopify's #ecommerce platform and integrates Printful's on-demand printing; together handling web hosting, credit processing, order fulfillment, and shipping.

Subjective

Creation of the Masters of Irreverence store was catalyzed by the (SFW) Dick Pics with other concepts being developed to populate the catalog. Later, Mayonnaise Money was developed as a comical and transparent ploy to woo the affections of a friend and potential business ally.

Contexts

• #my-former-domain (

  mastersofirreverence.com)

  #

• #lifestyle-brand (See: Lifestyle Brand)