'Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs' is a 🏷️#book by 📝Karen Hayward, a managing partner and fractional CMO at 📝Chief Outsiders—a nationwide "Executives-as-Service" firm with over 70 part-time CMOs. Hayward spent two decades working in-house with Fortune 1000 companies before moving into consulting, where she has focused specifically on mid-market and high-growth companies that need to right-size their sales and marketing strategies. The book provides tools for prioritizing, optimizing, and initiating a clear growth plan grounded in customer voice and real market insight, rather than defaulting to junior marketing resources or outside agencies. It targets CEOs who established their companies before the digital age and have historically underinvested in or misaligned their marketing functions.
