Petra Hajal is a B2B SaaS growth strategist and operations consultant, recognized for her expertise in go-to-market (GTM) systems, marketing operations, and data-driven automation. Based in Madrid, she is the founder of Revenue Hoop, where she and her team partner with companies such as Webflow, Strava, and GridGain to enhance Ideal Customer Profile (ICP) understanding and design scalable GTM strategies. Her approach blends deep operational knowledge with tools like Clay, HubSpot, Salesforce, and LeanData, focusing on automating inbound and outbound programs for efficiency and quality. Petra’s career spans roles in high-growth startups and consultancies, including Oyster®, Superside, and cargo.one, where she consistently built customer acquisition functions from the ground up, led technical marketing integrations, and championed AI-powered solutions for lead scoring and intent data orchestration. She holds a degree in advertising and marketing from Notre Dame University – Louaize (NDU) and is certified in platforms such as LeanData and Looker.

Petra and I met through 📝Superside where she was working at the time.

Contexts

• 🏷️#clay-expert (See: 📝Clay)