Veeral Sheth is a 🏷️#cfo and finance executive in consumer brands and retail. Veeral joined the luxury beauty retailer Cos Bar in 2018 and served as its Chief Financial Officer, after finance roles at TOMS, Leaf Group, and Reyn Spooner. Veeral holds an MBA in finance from the UCLA Anderson School of Management and a BA in joint mathematics and economics from UC San Diego.

At TOMS, Veeral started as a senior financial analyst in 2012 and became Director of Finance (2015–2016), then led financial planning and analysis at Leaf Group (2016–2017) and consulted on finance and strategy for Reyn Spooner (2017–2018). Earlier roles include business and planning analysis at The Boeing Company and an MBA finance internship at Apple. Cos Bar, founded in Aspen in 1976 and operating about 21 stores in affluent US markets, was acquired by the Mitchell Family Office in September 2025.