When sharing his reflections of DDC x RM, John Zdanowski shared:

"Belief driven organizations" perhaps is further than we are reaching for.  We would love to service an brand that is say aspiration-ally seeking another way to connect with customers.   In a different frame, "Brands attracting belief driven consumers" 

An aspiration-ally is an organization that seeks to show up, not off, and is still learning how. An aspiration ally is the leading edge of a belief-driven organization.

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