Give America Wood was a 2014 environmental marketing campaign by 📝Pornhub in which the company committed to plant a tree for a defined volume of views in a specified category over Arbor Day, framed under a deliberately double-entendre name fitting the brand's voice.
The campaign was part of a broader push by Pornhub creative director 📝Matt Yanofsky to develop "safe for work" advertising — campaigns the company could earn coverage for in mainstream press without relying on the explicit content the brand is otherwise known for. The pattern recurred across subsequent years: sponsorships of cycling and whaling crews, scholarships, a vodka launch, and ongoing pro-bono creative work that consistently broke into mainstream media at a fraction of what equivalent reach would cost a traditional advertiser.
The case is widely cited in marketing circles as an example of how a brand with severe distribution constraints — Pornhub cannot buy most traditional media — can build cultural presence through earned-media campaigns that lean into, rather than against, brand identity.