WITHIN, a performance branding company that’s worked with brands like Nike, Budweiser and Spanx, created a dashboard based on real-time industry data. This data is based on WITHIN's clients’ first-party data in US ecommerce. They manage over $500MM in media spend for fast-growing VC-backed startups and Fortune 100 companies. WITHIN says it's partners collectively drive over $5B in ecommerce revenue.
WITHIN sources revenue, ad spend and conversion data from their client roster anonymously to identify trends. These graphs illustrate how sectors are performing now versus their pre-COVID benchmark periods. So if the sector was up 10% YoY before COVID-19, and the sector is now down 15% YoY, we would report that as down 25% versus the benchmark period.