On 4/1, I'll begin running a 📝Variable Pricing** experiment** with 📝Ghost Influence to expand the impact of 📝BrianBot—our chatbot that's acquiring, prospecting, and converting leads to become members in 📝Ghost Influence without human interaction.
Summary
We're launching a niche-specific 📝Reddit Marketing channel within our 📝Slack Community using a variable pricing model where the monthly pricing gets $10 more expensive every 5 people who join up with membership capped at 200—discounts continue as long as a member remains active.
Hypothesis
Leveraging scarcity
Method
Inbound for this experiment will be acquired using Facebook PPC and targeted at those who've expressed interest in advanced Facebook advertising education. Those who engage the placements will be added to the 📝BrianBot sequence and directed to resources about Reddit marketing which then prompts them to apply to the community.
The max number of seats available in a “tier” is 23 so it’ll always say there’s a low number left and it’ll always show at least a $50 discount