"Data augmented, not data-driven." ~📝Alex Angel
Speaking at 📝Confluencer Con 2021, Angel, the Chief Community Officer for 📝Commsor, stressed the importance of not letting data control how companies shape and interact with their communities. While studying data to make informed choices about one's audience has become a rule for most companies, relying too much on it loses what makes a community authentic--connecting with people. The data should, instead, help companies understand their communities better but the interpretation of how to work with it in service of the community still lies with the community manager.
References
Creators
- 🏷️#citizensofone (See: 📝Citizens of One)