Andrew Stirk is the Head of Brand at 📝Anthropic, where he shapes the company's visual identity, brand voice, and public-facing narrative alongside Chief Communications Officer Sasha de Marigny.
Stirk joined Anthropic with a background developing campaigns with global reach for major companies. His approach to brand work at Anthropic centers on what he describes as "putting the heart in the robot" — accessing emotional truths to shift how people think and feel about technology. Rather than leading with technical capability, his strategy positions Claude through the lens of human experience, trust, and ethical intention.
A April 2026 Cultured Magazine profile described Stirk and de Marigny as "the architects of Anthropic's public image," noting their dual focus: de Marigny drives transparency around AI research and development, while Stirk shapes the emotional and aesthetic layer of how that story lands. Their combined work reflects Anthropic's transition from a research-focused organization to a consumer brand navigating intense public attention. The team listens to diverse communities — business leaders, developers, artists, and educators — to understand concerns and shape perception around AI technology.