Greenwashing, also called "green sheen" and "rainbow washing", is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly and therefore ‘better’; appeal to nature. Common examples present in the marketing of food products, alternative medicine and natural medicine.
Rainbow Washing, also known as Greenwashing,
If [value received] then [good to be done]
Conditional good/contribution
https://en.wikipedia.org/wiki/Greenwashing