An Outsourced CMO is, as 📝Hawke Media founder 📝Erik Huberman puts it, an entity which "mimics hiring in-house with the benefits of agency 📝Cross-Learnings."
When the topic came up in my 📝Conversation Studio, Huberman said of this,
"We almost force [clients] to know what we're doing so they understand the value we're creating because every month they're writing a check and asking 'what am I paying for?' It doesn't work the same with employees, [the business owner] doesn't feel like they need to justify their existence on a monthly basis."
References
- Outsourcing for CMO with Erik Huberman, soundcloud.com