Newristics is a U.S.-based consultancy and technology firm that applies behavioral science (decision heuristics) and 📝Artificial Intelligence (AI). According to the company, it integrates “messaging science,” deep-learning algorithms, and messaging databases to support content creation, market research, and analytics across the commercialization lifecycle, from pre-clinical stages to loss of exclusivity. Its offerings include “Create,” “Test,” and “Analyze” services (the latter featuring the Kristl machine-learning platform), as described on the Newristics website. The firm also operates a Heuristic Science Institute with resources such as a heuristic encyclopedia and interactive networks.
I was introduced to Newristics by 📝Amarildo Gjondrekaj.