Lucid Motors is an American automotive and technology company that develops and manufactures luxury electric vehicles (EVs) and proprietary electric vehicle powertrain systems. Founded in 2007 as Atieva, which initially focused on battery technology, the company rebranded to Lucid Motors in 2016 and shifted its objective to producing complete electric cars. Its primary factory, AMP-1, is located in Casa Grande, Arizona. Its flagship model, the Lucid Air luxury sedan, entered production in 2021 and was followed by the announcement of the Lucid Gravity SUV. The company's strategy hinges on vertically integrated, in-house technology, including compact motor drive units and high-voltage battery architecture, to achieve what they claim are industry-leading efficiency and range figures. The company's leadership includes former 📝Tesla Motors chief engineer Peter Rawlinson.